The Best SEO Conferences to Attend in 2025–2026 (Virtual & On-Site)
TL;DR
If you’re short on time, here are the top SEO conferences for 2025–2026 you can’t miss:
- If you can attend only a few events in 2025–2026, prioritize one flagship (BrightonSEO or SMX Advanced), one tactical/technical (SMX Advanced, Pubcon), and one content/strategy-focused event (Content Marketing World).
- Must-watch themes at conferences: AI & search, large-scale content operations, technical SEO at scale, privacy-first measurement, and E-E-A-T/trust signals.
- Many events offer workshops, masterclasses, and recordings or on-demand access — check ticket tiers.
Why Attend SEO Conferences in 2025–2026?
The SEO industry changes at lightning speed. AI-driven search features, evolving ranking systems, and ever-tighter privacy regulations mean you can’t rely on yesterday’s playbook. Conferences remain one of the most effective ways to stay ahead.
Here’s why they’re worth your time (and budget):
- Learn directly from experts: Get access to case studies, frameworks, and strategies not yet published.
- Stay updated on trends: Discover what’s happening with AI search, E-E-A-T, Core Web Vitals, and beyond.
- Networking opportunities: Build relationships with fellow SEOs, agency leaders, and potential partners.
- Hands-on workshops: Many conferences include practical sessions where you leave with actionable tactics.
- Career & business growth: Being visible in the community can open speaking, client, and job opportunities.
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How We Picked These Conferences
Not all SEO events are created equal, and choosing the right one can make a significant difference in the value you gain. To ensure this list only includes the most impactful and trustworthy conferences, we evaluated them against several key factors:
- Content Quality – We prioritized events that feature sessions led by proven SEO professionals, industry veterans, and practitioners with a strong track record. For AI Blog Writer users and content creators alike, these conferences deliver actionable insights, ensuring the content isn’t just theoretical but backed by real-world expertise.
- Practical Value – A great conference should equip attendees with actionable strategies they can implement immediately. We focused on events that deliver more than inspiration—offering clear frameworks, step-by-step tactics, and hands-on learning opportunities.
- Community Reputation – Networking is one of the biggest advantages of attending an SEO event. That’s why we looked for conferences known for fostering genuine connections, collaborations, and peer-to-peer learning among marketers, entrepreneurs, and SEO specialists.
- Global Accessibility – With SEO being a worldwide discipline, we included conferences that are accessible to a broader audience. This means a mix of on-site events across different regions and virtual formats that allow participation regardless of location.
- Diversity of Topics – SEO is no longer just about keywords and rankings. The best events cover a wide spectrum of subjects, including technical SEO, AI-powered search, content marketing, analytics, link building, and international SEO. We selected conferences that offer a balanced agenda catering to both specialists and generalists.
By applying these criteria, we curated a list that reflects not only the biggest names in the SEO conference space but also the most relevant, insightful, and forward-looking events for 2025–2026.
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List of Top SEO Events Happening in 2025–2026
The SEO industry moves at lightning speed, and conferences remain one of the best ways to stay ahead — not only to learn from the experts but also to network, discover new tools, and experience the latest industry debates live. Below are the most impactful SEO events in 2025–2026, with full details to help you decide which ones deserve a spot on your calendar.
1. BrightonSEO (UK & US Editions)
BrightonSEO isn’t just a conference — it’s a pilgrimage for SEO professionals worldwide. Originally a small meetup in Brighton, UK, it has now grown into the largest SEO event in Europe and has even expanded into the US.
The event is split into two experiences:
- Training Days – one-day, hands-on workshops covering deep technical SEO (like log file analysis, GA4 auditing, and international SEO).
- Main Conference – two days of talks, case studies, and community sessions led by some of the best-known names in search.
What sets BrightonSEO apart is its community-driven atmosphere. Whether you’re a junior SEO eager to learn or a CMO looking to refine enterprise-level strategies, you’ll find networking opportunities, sponsor expos, and industry debates that cover every niche of SEO, including insights on maximizing Enterprise SEO ROI.
- Dates: April 24–25, 2025 & October 2–3, 2025 (Brighton, UK) | September 23–24, 2025 (San Diego, USA)
- Format: In-person + Livestream
- Speakers: Aleyda Solis, Lily Ray, Barry Adams, Rand Fishkin (previous editions)
- Audience Fit: Agencies, freelancers, in-house SEO teams, content strategists
- Ticket Price: £200–£600 (UK) | From $910 (San Diego)
- Why Attend: The largest SEO community event globally, plus certified workshops for career growth
2. SMX Advanced (Seattle, USA)
If you’ve already outgrown beginner SEO tactics, SMX Advanced is the event designed for you. Unlike general marketing conferences, SMX Advanced is laser-focused on cutting-edge SEO strategies. Every talk assumes you already know the basics and dives straight into enterprise-scale SEO, automation, AI, next-gen ranking factors, and the latest Enterprise SEO Tools to optimize large-scale operations
Workshops often include live Google Q&As, case studies from enterprise brands, and practical frameworks for scaling SEO globally. This makes SMX Advanced a must-attend for technical leads and decision-makers.
- Dates: June 2025 (exact dates TBA)
- Format: Hybrid (Seattle + Virtual)
- Speakers: Google engineers, enterprise SEO leaders, SaaS founders, and tool providers (like Semrush, Ahrefs, and Screaming Frog)
- Audience Fit: Technical SEO professionals, enterprise marketers, CMOs, product teams
- Ticket Price: $349 (virtual) – $1,495 (all-access)
- Why Attend: Purely advanced sessions — no fluff, no beginner talks
3. Pubcon Pro (Austin, USA)
Pubcon has a reputation for being one of the longest-running SEO conferences in the world, and its 2025 Austin edition promises to be another powerhouse. Unlike flashy mega-events, Pubcon’s strength lies in its straightforward, actionable sessions. Expect deep insights into SEO, PPC, AI integration, and social media.
Another standout feature? The networking culture. From hallway chats to after-hours mixers, Pubcon creates an environment where small agencies, consultants, and SMB marketers can easily connect with bigger players in the industry.
- Dates: October 2025
- Format: In-person
- Location: Austin, Texas, USA
- Speakers: Brett Tabke, Jim Boykin, and other SEO veterans
- Audience Fit: Agencies, consultants, freelancers, SMB marketers
- Ticket Price: $499–$999
- Why Attend: Practical strategies and affordable entry compared to other big-name events
4. MozCon (Seattle, USA + Virtual)
Hosted by Moz, MozCon is famous for mixing data-driven SEO with creativity and inspiration. It covers a wide spectrum of topics — from technical SEO and content audits to brand storytelling and customer journey optimization.
MozCon has a friendly, non-corporate vibe, making it the perfect place for SEOs who may find giant expos overwhelming. It’s also known for introducing fresh, rising SEO voices alongside veterans, so attendees often discover new thought leaders before they go mainstream.
- Dates: July 14–16, 2025
- Format: Hybrid (Seattle + Virtual)
- Speakers: Wil Reynolds, Britney Muller, Dr. Pete Meyers (previous editions)
- Audience Fit: General SEOs, content marketers, digital strategists
- Ticket Price: $899–$1,299 (in-person) | $299 (virtual)
- Why Attend: A community-first SEO event with both technical and creative insights
5. SearchLove (London, UK)
SearchLove by Distilled is one of Europe’s most intimate and high-value SEO events. With a smaller crowd than BrightonSEO, it allows closer interaction with speakers and fellow attendees.
Topics range from technical SEO to conversion rate optimization (CRO) and content strategies, but every talk is designed to deliver practical frameworks you can apply right away.
If you prefer focused learning and fewer distractions, SearchLove is a perfect choice.
- Dates: October 2025
- Format: In-person
- Location: London, UK
- Speakers: Leading European SEOs, agency heads, SaaS founders
- Audience Fit: Mid-senior level marketers, in-house SEO managers, agencies
- Ticket Price: £700–£1,200
- Why Attend: An intimate alternative to large conferences, with strong networking value
6. Friends of Search (Amsterdam, Netherlands)
Friends of Search is one of Europe’s fastest-growing SEO and SEA conferences, bringing together top international experts to discuss the future of search.
Its biggest strength is its focus on innovation — every edition highlights the newest SEO trends, such as AI-powered search, E-E-A-T updates, and international SEO strategies. The event also attracts a large European audience, making it perfect for networking if you want to expand into EU markets.
- Dates: March 2025
- Format: In-person
- Location: Amsterdam, Netherlands
- Speakers: Lily Ray, Barry Adams, and top European specialists
- Audience Fit: Agencies, enterprise SEOs, global marketing teams
- Ticket Price: €450–€650
- Why Attend: The go-to SEO event in Europe for cutting-edge search trends
7. State of Search Conference (Dallas, USA)
Organized by DFWSEM, the State of Search Conference is one of the most underrated but impactful SEO events in the US.
It blends SEO, analytics, and digital advertising into one, making it especially valuable for professionals working across multiple marketing channels. The community-driven format ensures attendees get plenty of one-on-one access to speakers and peers, something harder to find in bigger conferences.
- Dates: November 2025
- Format: In-person
- Location: Dallas, Texas, USA
- Speakers: Cindy Krum, Bill Hunt, Purna Virji (previous editions)
- Audience Fit: SMBs, agencies, cross-channel digital marketers
- Ticket Price: $400–$800
- Why Attend: A balanced SEO + digital marketing event with a friendly, regional feel
8. SEOday (Copenhagen, Denmark)
SEOday has become Scandinavia’s premier SEO event, known for combining hands-on workshops with keynote talks. It covers technical SEO, mobile-first indexing, AI content strategies, and link-building trends, giving attendees a holistic understanding of modern search.
- Dates: May 2025
- Format: Hybrid (In-person + Virtual)
- Location: Copenhagen, Denmark
- Speakers: Top Nordic SEO leaders and international experts
- Audience Fit: Agencies, enterprise SEO teams, in-house marketers looking for EU insights
- Ticket Price: €200–€500
- Why Attend: Focused on practical strategies for both local and international SEO, with networking opportunities in a compact, approachable environment
9. Digital Summit Series (USA)
The Digital Summit Series takes place in multiple US cities and is perfect for regional marketers who want flexible access. Each event includes a dedicated SEO track alongside other digital marketing topics. Sessions cover everything from technical SEO audits to AI-powered Content Strategies, making it suitable for both small businesses and enterprise teams.
- Dates: 2025–2026 (multiple cities, including Atlanta, Chicago, Denver)
- Format: In-person
- Speakers: Professionals from HubSpot, Semrush, Google, and major agencies
- Audience Fit: Local marketers, SMB owners, agency teams, enterprise professionals
- Ticket Price: $250–$995 (depending on city and access)
- Why Attend: Flexible, multi-city exposure and excellent networking for regional professionals
10. SEO on the Beach (La Manga, Spain)
SEO on the Beach combines learning with leisure, taking place in a resort-style venue on the Mediterranean coast. The event focuses on practical SEO strategies, AI in search, and innovative link-building approaches, while also allowing for informal networking in a relaxed beach setting.
- Dates: June 2025
- Format: In-person
- Location: La Manga, Spain
- Speakers: European SEO experts and international practitioners
- Audience Fit: Agencies, freelancers, and in-house SEO teams looking for creativity and inspiration
- Ticket Price: €300–€600
- Why Attend: Unique beach networking vibe with a blend of technical and creative SEO sessions
11. Content Marketing World – SEO Track (Washington, DC, USA)
Although primarily a content marketing conference, Content Marketing World features a strong SEO track, making it a must-attend event for any Content Marketing Manager. Sessions cover search-driven content strategies, technical content audits, AI-assisted content creation, and analytics-driven optimization
- Dates: September 2025
- Format: Hybrid (In-person + Virtual)
- Location: Washington, DC, USA
- Speakers: Leading content strategists and SEO professionals from global brands
- Audience Fit: Content marketers, SEOs, CMOs, enterprise teams
- Ticket Price: $1,295–$2,095
- Why Attend: Ideal for professionals looking to integrate SEO and content marketing for business growth
12. AdWorld Conference (Virtual)
The AdWorld Conference is a 100% virtual event, attracting thousands of marketers globally. With dedicated SEO sessions, it explores AI-powered search, performance marketing, and modern SEO workflows.
- Dates: May & November 2025
- Format: Virtual
- Speakers: Top marketing leaders from Google, SEMrush, and global agencies
- Audience Fit: Remote professionals, SEO consultants, digital marketers, startups
- Ticket Price: $199–$699
- Why Attend: Affordable, accessible, and perfect for global attendees who cannot travel
13. eMarketing Paris – SEO Track (Paris, France)
eMarketing Paris is one of France’s largest digital marketing expos, with a dedicated SEO track covering analytics, AI SEO Tools, and CRO-driven content strategies. It’s a blend of exhibition and conference, which allows attendees to see the latest marketing technologies up close.
- Dates: April 2025
- Format: In-person
- Location: Paris, France
- Speakers: European SEO professionals, tech innovators, agency leaders
- Audience Fit: EU marketers, agencies, brand teams exploring tools and trends
- Ticket Price: Free–€300 (depending on sessions)
- Why Attend: Combines a technology showcase with educational sessions, excellent for market exploration
14. Ungagged Conference (Las Vegas, USA)
Ungagged is known for its “no recordings” policy, ensuring that all strategies shared are exclusive and actionable. The conference attracts top-level SEOs and agency leaders to reveal behind-the-scenes tactics that often aren’t shared publicly.
- Dates: Late 2025
- Format: In-person
- Location: Las Vegas, Nevada, USA
- Speakers: Top-tier SEO specialists and agency founders
- Audience Fit: Advanced SEOs, senior agency leads, and technical strategists
- Ticket Price: $900–$1,500
- Why Attend: Unique opportunity to learn uncensored SEO strategies in a private, high-value environment
15. Web Summit – SEO & Marketing Track (Lisbon, Portugal)
Web Summit is one of the largest technology conferences globally, with a dedicated SEO and marketing track. It’s ideal for marketers who want cross-industry insights — from SEO and AI to SaaS marketing and e-commerce optimization.
- Dates: November 2025
- Format: In-person
- Location: Lisbon, Portugal
- Speakers: Marketing leaders, tech founders, and AI innovators
- Audience Fit: Global marketers, enterprise SEOs, founders, and tech enthusiasts
- Ticket Price: €350–€1,500
- Why Attend: Massive networking opportunities across tech and marketing in a vibrant international city.
Conclusion
Attending SEO conferences in 2025 and 2026 is a valuable investment for professionals looking to stay ahead in the ever-evolving field of search engine optimization. These events offer opportunities to learn from experts, network with peers, and gain insights into the latest trends and strategies. Whether you choose to attend virtually or on-site, the knowledge and connections gained can significantly enhance your SEO efforts.
FAQs
Q. Are recordings available?
Ans: Many conferences offer session recordings for attendees. It’s advisable to check the specific event’s website for details.
Q. Which conferences offer workshops?
Ans: Events like MozCon and Tech SEO Summit are known for their hands-on workshops. Refer to the individual conference agendas for workshop availability.
Q. Are there scholarships?
Ans: Some conferences provide scholarships or discounted tickets for students and professionals in need. Check the event’s website for scholarship opportunities.
Q. Is there a virtual option?
Ans: Yes, many conferences offer virtual attendance options. Details can be found on the respective conference websites.
Q. How do I register?
Ans: Registration details are available on each conference’s official website. It’s recommended to register early as events may sell out.
